My curated collection of professional achievements, experiences, and skills that showcase my expertise and accomplishments in Food Media. My personal visual representation of my career journey, demonstrating my ability to tackle challenges, innovate, and deliver results.
Part 1/ 1-2-3-4 of your Career Recipe
1 Goal: I want to be a food writer and vlogger who travels the world, tasting everything from Michelin-starred dishes to local street food. Exploring different countries while uncovering culinary gems and sharing their stories. From hole-in-the-wall joints to renowned restaurants, my goal is to celebrate the diverse flavours and traditions that make each place unique. Through my writing and documentation, I hope to inspire others to embrace the joy of exploring new cuisines and cultures.
2 Observations: One thing I knew but didn't really know how much the behind-the-scenes work is involved in creating content. It requires a lot of planning, coordination, and most importantly, significant post-production editing. This applies to social media pages, food blogs, youtube and series videos and even food photography. Another thing I've observed is recipe development is really hard! So much goes into writing a recipe from the initial thought, the writing, the measuring, the testing, the testing and the testing! Did I mention the testing??
3 Interests/Subject Matters: First, based off of the first term so far, I know for a fact I want to improve on my food photography. Lighting, camera, editing and even the steam that comes off the food matters. These are things I never really considered before this course. Secondly, the descriptive writing I learn in the Food Writing class is also such a good class for me because I am already a writer, but i've been trained to write for social media and for a creative advertising eye. Never did I think to speak of food and personify it to bring it to life. Thirdly, food styling isn't something we have learned yet but we did talk about. It is something I want to learn and get better at so my photography and videos will look more aesthetically pleasing.
4 Smart Goals:
I want to become an established/published food writer who travels to every continent within the next 5 years to explore their cuisines and culinary traditions. I will track my progress by documenting each destination with at least a blog/article or YouTube video. With my experience and openness, this is achievable and in my element.
I also want to run a successful food vlogging channel on Youtube where I share my adventures with reviews and recipes. I will measure this by tracking the KPI and working to increase the number of engagement like views, likes, comments and shares on the page. With my knowledge in filming and editing, I believe its realistic to achieve this within the next 5 years. This also aligns with my passion for writing and sharing. I would like to reach 10k subscribers with at least 500k views within the next 2-5 years.
I want to enhance the quality of my food photography on my Ouumamiis instagram by mastering the positioning, lighting and editing techqniues to showcase the beauty of the dishes. By using Instagrams business feature, I am able to track metrics and see which posts do well against others and improve from there, and as a current Social Media Manager, it's something I am confident I excel in. I want to improve and hone my skills by the next 3 months by dedicating at least 1-2 hours on practicing editing and shooting.
Lastly, I would like to enhance my food writing by being able to paint a vivid picture through words and track my progress by eventually getting monetized on my food blogs/website and aiming to receiving positive feedback from readers. It's realistic to improve my descriptive writing within the next 3 months. This ties in with the vlogs, blogs and food pages that I want to get better at. Setting myself a deadline at 3 months with dedicating at least a couple hours practicing my writing techniques.
Part 2/ Updated Career Map
Where Can You Find Me?
^Click Above^
Ethics and Values
My ethics and values are crucial for becoming a food blogger and a YouTuber as I can build trust, credibility, and long-term success and engagement with my audience.
1. Authenticity: Definitely I will prioritize authenticity in my content, striving to provide genuine and honest perspectives on my food reviews, regardless of whether they are positive or negative.
2. Diversity and Inclusivity: Valuing diversity in food culture and showcasing a wide range of cuisines, chefs, and culinary traditions, while also promoting inclusivity and representation within the food industry making sure not to culture appropriate anyone.
3. Transparency: Keeping transparency in my food media endeavours, disclosing any sponsorships, partnerships, or biases that may influence my content, and ensuring that my audience is well-informed so, again, builds trust.
4. Cultural Sensitivity: Recognizing the importance of cultural sensitivity in food media, avoiding cultural appropriation ( as i said above) and stereotypes, and approaching cultural cuisines with respect and understanding.
5. Community Engagement: Valuing engagement with my audience like a family and the broader food community, creating dialogue, collaboration, and connections through my content and interactions.
Ending
In summary, I'm committed to pursuing my passion for food media while upholding strong ethics and values. Through transparency, authenticity, and a dedication to continuous growth, I aim to build trust with my audience, positively impact the industry, and strive for success with integrity every step of the way. Using the skills I am acquiring in this course and the skills I will continue to learn, I can only get better and grow as a person and a brand.
Comments