A vibrant force in social media marketing who has made a smooth move into the travel and culinary blogging industries.
Who Am I? Where Am I From,? One Unique Thing About Me:
Let's start with my name, I'm Allison. I was born and raised in Toronto, Canada. If you didn't know Toronto is frequently referred to as a "melting pot" because of its great cultural diversity and the peaceful cohabitation of many languages, ethnic groups, and customs in the city. But where are my parents from? How was I raised? That picture you see to the left, That's Vientiane, Laos. My mom's home town. Lao culture and Lao food embodies me. I'm very proud to be an ambassador for teaching people the unknown. I've been cooking my whole life. A unique thing about me is that I can eat anything. I will try anything once and I can recreate meals just by tasting them once and add my own flavours. I graduated from Seneca and Humber for Creative Advertising, Advertising Writing and Social Media Marketing.
1 Food Media Career of Interest
In short: I want to get paid to eat. I mean, who doesn't? Technically, I'd like to be a Travel & Food Blogger & Documentarian. I'm on a mission to relish diverse flavours, dive into cultures, and capture the rich tapestry of life. With limited travel in my upbringing, I'm fuelled to venture beyond my hometown, seizing the essence of each locale through its cuisine and narratives. I want to learn more about the way people live and why their food makes them who they are. I already have a food page on Instagram that I'm slowly working to build, but it's expensive to dine out these days. So, it's on standby at the moment. Click Here to see IG
Roles & Responsibilities
Research & Planning: Research on destinations, including cultural aspects, culinary specialties, customs and local attractions. Understanding the culture so you don't disrespect them is a big thing everyone should do before entering a country.
Itinerary Development: Develop detailed itineraries for stays, transportation, ensuring a balanced mix of food experiences, cultural immersion, noteworthy landmarks to visit and people who are willing to be documented as a tour guide for an authentic experience.
Social Media Management includes:
Scripting: Develop scripts for either on camera or voice overs.
Editing: Create engaging and visually appealing videos, combining storytelling, interviews, and scenic shots.
Blog: Maintain a blog sharing with writing skills using proper grammar and punctuation.
Photography & Videography: Capture high-quality photos and videos of culinary experiences, landscapes, and cultural aspects. Manage social media to share real-time updates, engage followers, and build a community around the blog.
Why Did I Choose a Blog For My Presentation & Why it Suits My Style
I chose a Blog for my presentation because I already had one that I was using to store my writing portfolio pieces and since I have a background in Advertising and Copywriting, I decided to do what I do best in the best way that I know how to express myself and that's: write! It suits my style because I'm very expressive and writing lets me carefully pick each word, creating sentences that reflect the rawness of my inner thoughts and true feelings. Click Here for My Blog
My Philosophies
My own idea is to create a genuine and honest brand. I want to showcase a media outlet that is authentic, builds trust, and makes a great impact on the world by being honest and keeping true to who I am and what I am surrounded by. I want to give my readers my most authentic self and not let hype cloud my judgement. Through transparent communication, reliability, and a commitment to being real, my goal is to foster trust, allowing people to believe in the sincerity of my opinions.
My brand identity/ personal brand
As I mentioned above, my brand will be rooted in the unfiltered, raw, and uncensored me. I want to say I want it to be a little controversial but not disrespectful like how I believe Anthony Bourdain was. My personality will be exactly who I am on my own personal social media which is kind of a bad ass slash loving mom slash blunt individual (yes, I know, it's hard being me). My brand promise would be: "Consistently delivering genuine content that adds value and resonates with my audience". My aesthetic would be raw and romantically dark, not so much the clean, white aesthetic, I love the earthy, woody look.
Career Mind Map V1
This Is The End?
No, this is the beginning of my journey into Food Media. With the experience I've learned from my last courses in Advertising and Social Media, I hope to use those skills and excel and Food Blogging, Vlogging and all things Food Media. I want to travel the world and see everything through the eyes of locals. Thank you.
Allison Norasingh
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